J. Arthur & Associates
[Privacy notice: In an effort to protect and NOT divulge current client tactics and strategies, only selected stories are shown below.]
Minute Maid & The Walt Disney Company
The Walt Disney Company partnered with the Minute Maid Company to create a new line of fruit juices. The enormity of sellling and simultaneously placing 24 items in markets across the United States needed a well orchestrated and coordinated effort. Minute Maid turned to J. Arthur & Associates to design and produce an interactive DVD for use by their sales force. The result of this interactive DVD was a 22 minute presentation that included video, animation, graphics, sales and growth graphs, along with purchasing recommendations from the major U.S. grocery retailers. Within three weeks, the first produced alotment of Disney/Minute Maid juice products were sold out to the major retailers. Minute Maid realized the largest launch of new juice products in its company’s history. You will find these juices in supermarkets in the aseptic aisle. The products include Mickey Mouse X-Treme Coolers, Ten Acre Wood box juices featuring Winnie the Pooh, and others.
PGA Senior Tour and the Santa Clarita Tourism Bureau
Once a year, the PGA Senior Golf Tour plays in Santa Clarita at the Valencia Country Club. All the greats play during this weekLee Trevino, Chi Chi Rodriguez, Gary Player, Ben Crenshaw and the rest. J. Arthur & Associates was hired by the Santa Clarita Tourism Bureau to seek other avenues to promote their fine city via the PGA Senior Tour. J. Arthur & Associates created a marketing and advertising campaign that included local video footage to be aired during the three day national broadcast, produce TV spots to run on a select group of cable TV systems, create advertorials, document the City’s activities along with the Senior Tour’s high-profile players, and a host of other strategies. The result of this year’s Senior Tour was a 30% increase in attendance; broadcast quality footage touting the City’s beauty spots ran on the national broadcasts; added public relations with the local media and enough creative material to better position next year’s program.
Occupational-Urgent Care Health, Inc. (OUCH)
In the late eighties, Occupational-Urgent Care Health, Inc. (OUCH) was one of the largest PPOs in the western United States. J. Arthur & Associates handled all their marketing needs, including marketing/advertising tactics and strategies, sales materials and advertising campaigns. What made OUCH unique was their timing in entering their national market. When they began, there were only a few companies offering the same servicesmedical cost containment and preferred provider services. OUCH’s goal was simple. Sign up the 10 largest workers’ compensation insurance companies. Each time a “big one” was signed on, the company doubled in size. J. Arthur & Associates began with OUCH when it was a $5-million public company until they were purchased by Health Care Compare for nearly $400 million. During the process of growing this dynamic client, J. Arthur & Associates received a national gold award (first place) for OUCH’s image campaign.
When J. Arthur & Associates commenced services for this privately owned company, it was to create a cohesive marketing and advertising campaign. Teletrade’s in-house staff was struggling to keep up with their marketing and advertising efforts. Yet, Teletrade is the largest Interphonic auction company in North America. We listened to their vision and designed an ad campaign targeting, among others, Internet users, collectors, and current customers. We created a complete annual advertising budget and plan that spelled out strategies, tactics, goals and objectives. Shortly thereafter, we implemented the program. Soon the customer was able to measure a sizable amount of response and increased sales. Teletrade then held the largest auction in their company’s existence. Teletrade was bought out by a publicly held company, Greg Manning Auctions, Inc., one of the world’s largest stamp and fine art auction houses.
Frozen Food Council
The Southern California Frozen Food Council consists of some of the world’s largest frozen food manufacturers, such as Ore-Ida, Pillsbury, Minute Maid, Stouffer’s, and the like. Also included in the Council are mega retailers Ralph’s, Vons, Lucky, Certified, etc. The SCFFC market area includes all of Southern California, from the Mexican border to Santa Barbara in the North, the Pacific Coast to (including) Las Vegas, Nevada. J. Arthur & Associates created a new marketing campaign consisting of advertising, sales and public relations. The goal was to revamp the Council’s image, while increasing frozen food sales overall. The campaign generated millions of impressions on radio, direct mail, coupon promotions, and public relations. J. Arthur & Associates was also instrumental in raising $360,000 in two months for the Council. The overall marketing and ad campaign won a national gold award when it placed first nationally in the Frozen Food Council awards. Overall frozen food profits increased to an all-time high.
Metropolitan Transportation Authority
The Los Angeles MTA is the largest transit agency in the United States. J. Arthur & Associates created marketing materials for an ongoing public awareness “anti-graffiti” campaign. The strategy is aimed at children of all ages, encouraging them to take ownership of their community and educating them about the effects of graffiti on their families, communities, and general well-being. This campaign was awarded a first place gold in the National Adwheel Award by the American Public Transit Association. The impact on MTA’s transit property has been tremendous. Many public transportation agencies around the United States are now utilizing the principles of this campaign. This campaign resulted in significant savings (in the $ millions) in bus maintenance.